NorthCarolina 

Cold calling on the phone. 

You just bought a lead list or perhaps you just joined the local chamber of commerce and you have that daunting list in front of you.  Planning is the key, are you looking to recruit for your opportunity or introduce your product or service?  Figure that out first, then you can work on your script or use one of sample scripts provided.  Do not go into a campaign without a plan, I have seen sales people purchase lists to set appointments, sell directly over the phone and not with much success I might add.  Keep in mind a list of cold contacts (people who don’t know you) will need an introduction to you & your company, information and the opportunity to build trust and rapport with you.  Again, you will be disappointed if you do not go into it with the right attitude and expectations.  For example, I see the best results with a simple invitation to an event to introduce the prospect to the business or requesting permission to send them information in the mail.